International Ad Study - Adobe

Adobe Global Brand Consistency

Adobe maintains brand consistency across different languages and cultures through layout, font, page elements (i.e. the wave separation from photo to content) and use of bold unexpected, "in your face" engaging photography. The photos and taglines are different for the different cultures they advertise to, and both tie into the Adobe brand.

 

Adobe Global Brand Ads (click on thumbnail to view slideshow)

Germany Adobe Ad in Focus July 2002
U.S. Adobe Adv, ONE January 2002