International Ad Study - Allianz

Allianz Brand Consistency

You can recognize an Allianz ad across different languages and cultures by their strong consistent brand identity. The same font face, use of a full-page photograph, photography style, bold blue content sections w/ white text and logo transcends markets. The French and American ads look like they are even created from the same template resized to the different magazine page sizes. My scan of the French ad cut off the beginning of the headline. And now I've gone and lost the actual ad.

 

Allianz Brand Ads (click on thumbnail to view slideshow)

Allianze AD, France, Le Figaro Juanuary 2002
Allianz Ad, U.S., Business Week June 2002
Allianz Germany Ad, Der Spiegel July 2002
Allianz Ad, Germany, Der Spiegel January 2003