Audi Brand Consistency
At first glance, these Audi ads look different, but they are consistent with Audi's branding. They all use bold, unusual, highly stylized photography in a fantasy setting. The line in the Italian ad captures all the ads: "Out of the ordinary." This is Audi's branding. The clean photography, consistent use of the same font face, ad layout of the logo, headline and support information are the same and help supports the brand. Though the Audi ads are not as memorable as others are, I do instantly recognize each as an Audi ad.
Audi Brand Ads (click on thumbnail to view slideshow)
