MasterCard Brand Consistency
The same photograph is modified in the ads for the U.S. and French markets. It's so interesting to see the female in the U.S. ad transgendered into a male for the French ad. The note pads too are changed from yellow to white. Otherwise, the entire ad is the same, translated for each market's language. The same message works for both markets using ammended imagery that speaks to the individual culture. The German ad is consistent by using the same font, as the other ads along with photography that is generic enough for a variety of markets, albeit, ones with blond children.
MasterCard Brand Ads (click on thumbnail to view slideshow)
