Mercedes Benz Brand Consistency
Mercedes Benz has the sexiest photos of all the car ads. The ad agency / branding manager must like weather and showing the cars shiney and reflective after a rain. Each ad uses the same font, large bold swaths of color, be it the bold photograph or speed lines, balanced by a large white area for copy and logo placement. This is a successful mix of strong, consistent branding with culturally targeted messages for individual international markets.
Mercedes Benz Brand Ads (click on thumbnail to view slideshow)
