Swiss Global Brand Consistency
The Swiss ad campaign even uses photography from the same photo shoot let alone the same templated layout. It's a beautiful ad campaign. Great iconic photography that crosses cultural boundries is flexible to use with targeted ads in different languages. Talk about Swiss efficiency. I also like the smart use of the Swiss flag elements with Swiss branding.
The second ad campaign brands Swiss as Switzerland. I've seen it in English and French. I only have the German ad here. I will look for the other versions to put up. Notice the use of the same font, the logo and tagline design along with a photograph that is iconic and flexible (e.g., no people).
Swiss Global Brand Ads (click on thumbnail to view slideshow)
