Volkswagen Global Brand Ad Comparison
Branding elements in the Volkswagen ads are the frame, the band of white space at the bottom or top of the photo, the layout of the copy within that white space, the font and for the most part the photography. Often Volkswagen ads use photography that is heavy on the tone but light on the color range. I suppose what's colorful is culturally relative. Note the large western text next to the logos on the Japanese ads. For me they are too large, they make me think of American tourists yelling in English to a foreigner thinking that talking louder will make their English more understandable.
Volkswagen Global Brand Ads (click on thumbnail to view slideshow)
